I started reaching out to a few breweries and design agencies/studios last month. So far all of the designers I've contacted have shown a willingness to contribute to the project, but I've had very few responses from the breweries. There are also a lot of labels that I would like to include from breweries that have already ceased operations, and getting in contact with them has been a challenge.
It's for these reasons that I've decided to change the focus of the project slightly. Instead of only being able to share stories about a select few of the established microbreweries that have been around long enough to have undergone significant branding changes, to focusing more on the actual beer labels themselves and the designers behind their creation. This will allow the incredible designs from those smaller and newer microbreweries, as well as those that have stopped production to stand shoulder-to-shoulder with the labels from the well-known, big craft beer brands found in the liquor section of every major supermarket chain in South Africa.
The revolution may be dead, but like a phoenix rising from the ashes, the South African Beer Label Project will persevere. Maybe some of the (r)evolution of craft stories that I'd started writing will be able to find a place somewhere in the new project, but for now the evolution stories have been shelved.
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